from website:
"Get the food you love, free!

Join the movement and you'll get FREE birthday meals and more! Those meals can be whatever you choose fluffy pancakes drizzled with syrup, omelettes filled with your favorite ingredients, or try something new! When you sign up, you'll be the first to receive exclusive offers from your favorite IHOP and you'll enjoy your three meals:

Right away (just for signing up)
On your birthday
On your 1-year anniversary of joining

Simply fill out this form and within 24 hours of signing up we'll email you your first FREE meal offer. So why wait for some FREE breakfast love? Sign up today!