I agree with you about the marketing and we are even talking about doing major scaling down for Christmas. But I am a big kid at heart and love to take my kids trick or treating. We always buy the costumes at 90% off the year before (boys are so easy!) and head out to visit with the neighbors and collect all sorts of cool candy. Then we come home and sort and bargain trades. Halloween may have started as a Pagan ritual (so did most of Catholicism, but I digress), but it is so much fun! Mom of a 4 year old and an 8 year old.