The Red Dress Pin ? Get One. Give One. Millions of women have added the red dress pin to their fashion accessory collection to support the women and heart disease movement. As the icon of the Go Red For Women movement, more than 5 million pins have been distributed nationwide since the inception of the program in 2004. Get one. Give one. Go Red For Women! When you join the Go Red For Women campaign, you?ll get your FREE red dress pin and educational brochure with tips for reducing your risk for heart disease.