The National Consumer Panel (NCP) is a joint venture between Nielsen and IRi – the two leading consumer insight providers in the United States. We are a market research panel that focuses on measuring consumer attitudes and behavior.
Join National Consumer Panel today. Share your shopping opinions, earn points and enjoy great rewards. See how NCP works and how easy it is to get started.
How It Works What you can expect as a panel member. You Receive our mobile app or handheld scanner (scanner type may vary) You Scan barcodes on all the items you buy You Share your shopping data with NCP You Earn points to redeem for gifts