- July 21, 2008 at 2:39 am #260147
One of the highest expenses for any business is advertising, but promoting your
business doesn’t have to cost a lot of money. Let people know about your
products or services with these money-saving techniques, and use the rest of
your budget for other ways to grow your business.
Design a Logo — To design a logo, you don’t need an expensive graphic design
program. Gimp.org and Inkscape.org offer free open source software to let you
design your own logo. Use the logo on all business materials: business cards,
letterhead, flyers, blog, magnets, etc.
Business Cards Business Cards — If you don’t already have them, business cards
are necessary for your business. You can get free business cards at
VistaPrint.com. Give these out to anyone you meet.
Car Magnet Vinyl Car Magnet — Car magnets cost around $8 and can be very
effective in promoting your business. These are also available at
VistaPrint.com. Market your business while driving around to do errands.
Blog All About It Blog — Blogger.com lets you create an online blog for free.
This is a great tool to announce any news or upcoming events about your
business, and to obtain feedback from customers.
Flyers & Brochures Flyers & Brochures — OpenOffice.org is an open source office
suite that lets you create professional looking flyers and brochures. It is free
to download and easy to use. Post flyers at your local library, grocery stores,
coffee shops, and restaurants.
Word of Mouth Word of Mouth — This is the cheapest, and most effective method
of advertising available. Build up a clientele and make every client a
repeat-client. Strive for excellent service that goes beyond what is expected,
and soon your customers will be talking about you to all of their friends and
Host a Radio Show Produce and Host Your Own Radio Show — BlogTalkRadio.com
makes it easy to be the host of your own radio show, and you can even be part of
their revenue sharing program. This means you can promote your business and make
money at the same time.
Valerie J. Deneen
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