PORTLAND, Ore. — McDonald’s Corp. said Monday that it will soon offer free wireless Internet access at most of its U.S. fast-food restaurants as it tries to broaden its appeal still further.
“We’re not just about hamburgers,” said Dave Grooms, chief information officer for McDonald’s USA. “We are about convenience and all kinds of value.”
The company, the world’s largest fast-food chain, has offered Internet access for about five years.
In mid-January, it will lift the $2.95 fee it has charged for two hours of Internet access at 11,000 of its 14,000 U.S. locations. There will be no time limit after the fee is lifted.
“We don’t mind at all if people step in take advantage of the Wi-Fi and linger a bit,” Grooms said.
McDonald’s is providing the wireless service through a partnership with AT&T Inc. The company would not disclose the terms of the contract or how much it will spend on the change.
McDonald’s to Offer Free Wireless Internet – WSJ.com