The hat is for any email signup online or at booth & the contest is for the racing helmet at booth.
WD-40 SEMA 
Meet 5X Pro4 Off-Road Racer Kyle LeDuc and see his truck – the EVVO II – at the WD-40 Brand booth at the SEMA Show. #WD40atSEMA #SEMA2018
When you visit the WD-40® Brand booth and sign up for WD-40® Brand emails, you’ll get the latest WD-40® Brand Hat for free AND be entered to win an official Kyle LeDuc racing helmet. Kyle himself will award the winner of the helmet on Friday, Nov. 2 at the WD-40® Brand booth.
To be eligible to win, entrants must have signed up for the WD-40® Brand email during SEMA Show hours at the WD-40® Brand booth on Tuesday, Oct. 30, Wednesday, Oct. 31 or Thursday, Nov. 1. The helmet winner will be randomly selected and contacted Thursday night. To be eligible to win, the randomly selected entrant must be at the WD-40® Brand booth at 9 a.m. on Friday, Nov. 2 to claim the helmet.