Start Spring Off Right—with FREE Italian Ice! Every year we celebrate the first day of spring by giving away free Italian Ice. That’s right, for over 20 years we’ve treated each and every Guest to a free Italian Ice. It’s a Rita’s Tradition. Just our way of kicking off the season—and spreading a little happiness. Last year, our Guests showed their spring spirit—and their love of Rita’s Italian Ice in a big way. We gave away almost 1 million cups of Italian Ice in just a nine-hour period! Pretty cool, huh? Click here to view photos of people springing into action with Rita’s.