“Give Back with Barbie Cares”
a fun way for moms and daughters to help advance recycling
Barbie is famous for her signature pink outfits, but she’s teaming up with Wal-Mart to go green. We’re inviting customers to have fun while contributing to a more sustainable future with “Give Back with Barbie Cares,” an in-store event Saturday Nov. 8. Moms, daughters and Barbie lovers can bring in their Barbie dolls to be used in a pilot program exploring toy recyclability at participating toy departments from noon to 3 p.m. Furthermore, for each doll collected, Mattel will donate a new doll to a local children’s hospital, up to 100,000 dolls.
Wal-Mart Stores, Inc. – “Give Back with Barbie Cares” a fun way for moms and daughters to help advance recycling
Customers should also bring their digital cameras to snap a picture with Barbie and receive a coupon to print a free 4×6” photo from the Kodak Picture Maker that same day. Other Barbie-themed give-aways will be on hand, while supplies last.
One thousand stores will host a live Barbie and 2,000 will have a standee.