WMMB is farmer-owned and farmer-directed. Their 25 dairy farmer board members are elected by their peers for three-year terms. WMMB's farmer-directors have direct involvement in planning and monitoring the organization's marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.

The free support materials listed below are available to Wisconsin schools.

- Free Custom Posters
- Drink Milk Poster
- Thirst For More - Beverage Pyramid Poster
- iDo 3-A-Day Poster
- The Ultimate Sports Beverage Poster
- Milk From Cow to You Poster
- Cheesemaking in Wisconsin Poster

Wisconsin Milk Marketing Board