World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. As a member of the WWF global network, they actively contribute to the achievement of the organization's mission:

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

* conserving the world's biological diversity,
* ensuring that the use of renewable natural resources is sustainable,
* promoting the reduction of pollution and wasteful consumption.

WWF - Plastic Bag Reduction Tips