All-day straightness and shine.
  • Exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean
  • Natural cellulose delivers long-lasting hold—to maintain a straight style all day.
  • Hydrolized wheat protein protects the cuticle from heat damage caused by hot styling tools
  • Aroma features a fresh yet spicy citrus-floral blend with rose oil and certified organic bergamot, palmarosa and Australian sandalwood.



(print out and take to participating salon)


AVEDA pure privilege