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09-11-2008, 05:04 AM #1
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- Jan 1995
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McDonalds one-week free sampling 9/22
McDonalds one-week free sampling starts Sept. 22. at about 215 restaurants in Massachusetts, Rhode Island, and New Hampshire YMMV
SAUGUS - McDonald's is upping the ante in the region's coffee wars, unveiling a new line of McCafe cappuccinos, lattes, and mochas next week and launching a media blitz promoting the golden arches' new brews and mocking its upscale rival.
McDonald's will offer the new beverages at about 215 restaurants in Massachusetts, Rhode Island, and New Hampshire on Monday and a one-week free sampling starts Sept. 22. The fast-food chain plans to plaster posters featuring the drinks across area bus shelters, subway stops, and taxis, and add television, radio, and print ads later this fall.
Stirring up the market - The Boston Globe