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News Flash! Not all calories are created equal! Not all fats are created equal either. That's why the California Olive Industry has developed Making Olive Your Food Count, a laminated one-page, two-sided primer on calories and fat, as part of its commitment to help Americans eat more healthfully.

Making Olive Your Food Count explains the difference between quality calories versus empty calories, examines the different types of fat -- saturated, polyunsaturated and monounsaturated -- and discusses the nutritional benefits of monounsaturated fats; "the good fat." It also includes a snack food comparison showing how olives stack up against popular snack foods, a simple formula for calculating your total caloric needs per day and helpful shopping hints and recipe ideas to add variety and flavor to meals using olives.