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Discover basis? sensitive skin bar soap, a remarkably mild soap that cleanses your skin without stripping it of moisture. No harsh ingredients, no dyes or perfumes ? just mild cleansers, plus calming chamomile, Aloe vera and almond oil to leave skin soothed as well as smooth. No wonder dermatologists recommend it.

You simply lather up, rinse off and follow with a mild moisturizer to protect skin all day long.

Join the Loyal Following
A dermatologist originally developed basis bar soap because of concern about the damage that harsh soaps can do to sensitive skin. Today, you can rest assured that basis has stayed true to the original idea of natural gentleness.

For many years, dermatologists have recommended basis? sensitive skin bar soap for their patients with dry or sensitive skin, or with acne or acne-prone skin. They also endorse it for mild cleansing of a baby?s tender skin.

Now basis has a loyal following because of its gentle cleansing qualities and natural ingredients.

Use basis sensitive skin bar soap to leave your skin feeling clean, calm and comfortable. Pick it up at participating Wal-Mart stores.