Flip-Flops, Towels, Bottled Water at beaches/select cities



* Free Samples of new Frizz-Ease? Thermal Protection Serum
* Flip-Flops
* Towels
* Cold Bottled Water
* Beach & Umbrella Service
* Consultations


It?s a nationwide frizz-taming tour complete with free styling consultations, free samples and luxurious lounging in the sun. Best of all, it will give you the chance to learn about the John Frieda? Collection?s new Frizz-Ease? Thermal Protection Serum?specially formulated to shield hair against the heat styling and UV exposure that can lead to frizz. It?s an absolute must-have for the hot, frizz-inducing days of summer.

Mark your calendars now. The Frizz-Ease? Beat the Heat Tour will be taming frizz at a beach near you.

The tour will make stops at some of the hottest beaches in the country, where a very stylish Frizz-Ease? Cabana will be set up in the sand. Here, you?ll meet some of the experts behind the John Frieda? Collection?the definitive authority in frizz-fighting. You?ll also get free styling advice and free samples of new Frizz-Ease? Thermal Protection Serum to take home.

Plus, there will be beach and umbrella service courtesy of the Frizz-Ease? Cabana Boys; complimentary Frizz-Ease? towels and flip-flops, and a hydration bar with free ice-cold bottled water.

June 30-July 2 -- New York / Long Beach, Riverside Blvd, Long Beach, NY 11561, 8am to 5pm


July 14-15 -- Chicago / Oak Beach, 1000 North Lake Shore Drive, Chicago IL 60610, 9am to 5pm

July 20-21 -- Miami / Nikki Beach, One Ocean Drive, Miami Beach, FL 33139, 12pm to 5pm

July 28-29 -- Houston / East Beach, 1923 Boddecker Drive, Galveston, TX 77550 10am to 8pm

August 4-5 -- Los Angeles / 350 Santa Monica Pier, Santa Monica, CA 90401, 8am to closing