Six Categories can be unlocked for promotional offers and discounted rewards:

PASSTHECOKE (Unlock Meals Code)
SUMMERFUN (Unlock Entertainment Code)
IMOUTTAHERE (Unlock Outdoor Code)
RWETHEREYET (Unlock Travel Code)
PLAYBALL (Unlock Sports Code)
GRABATOWEL (Unlock Waves Code)
SUMMER (Free Sweeps and Instant Wins Entry)

Some unlocked offers (depending on your zip code:
$5 Philly Soft Pretzel Factory GC - 63pts

Free Cici's Buffet or Lg Pizza - 63pts