Some highlights:

$10 +UP for $50 Home Improvement card (limit 2)

Kellogg's cereal
$5(2)
- $2 +UP
- $1/2 from 11/11 RP
= $2 for both


Free Pop Tarts
2/

- 2 $1.50 Kellogg's Family Rewards manufacturer coupons (each coupon costs 100 Family Rewards points)

Also ... You can play their Facebook game daily here and earn free points
- $2 +UP
= FREE