It appears taking advantage of deals just got a tad bit harder at rite aid:

Starting on August 30, 2012, Video Values will be giving you more value easily and simply. All you have to do is create a wellness+ online account with your wellness+ Rewards Card number. It's that easy.

If you're already a wellness+ online member, now you don't have to manage multiple accounts.

Basic translation of how this affects you- One VV account per registered Wellness+ card.