Get exclusive movie scenes from The Amazing Spider-Man Movie (rated PG-13) and bring your Spidey senses to life! Its easy. First, collect specially marked Kelloggs and Keebler products. Then, aim your cameras Smartphone at Peter Parker on the back of each one to see the exclusive movie clips on your phone.
Collect all three packages to see all three scenes.
Watch Spidey in "augmented" reality!

To view these clips yourself, visit the App store or Android Market
on your smartphone and download Kellog's Amazing Spider-Man Exclusive App

Click bonus content on Kellogg's page for more info